Jun 18, 2024
| External CFO | News

For many businesses, a merger or acquisition (M&A) presents a promising path to growth, market expansion, and brand fortification. Yet, venturing into the M&A realm can be daunting. The intricate dance of valuations, due diligence, and negotiations demands a careful waltz of strategic planning and informed decision-making.

While an M&A advisor is a useful resource in this time, the costs can be prohibitive for an SME. An outsourced CFO can serve as your M&A Advisor, bringing with them a wealth of knowledge and experience across multiple M&As. They will act as your trusty guide through the complexities of the deal landscape, without breaking your budget.

Why engage an outsourced CFO to assist your M&A?

Imagine embarking on a trek through the Himalayas without a seasoned Sherpa. Sure, you might reach the summit, but the journey would be fraught with unnecessary risks and inefficiencies. Likewise, navigating the M&A terrain without expert guidance can lead to pitfalls like overvaluations, missed opportunities, and post-merger integration challenges. Your outsourced CFO serves as your guide, providing invaluable expertise and support at every stage:

  • Strategic Guidance: They help you define your M&A goals, target the right partners, and develop a winning acquisition strategy.
  • Valuation Expertise: They assess the true worth of your company or target, ensuring a fair and balanced deal for all parties.
  • Due Diligence Prowess: They delve deep into the target’s financial, legal, and operational health, uncovering potential risks and hidden gems.
  • Negotiation Savvy: They sharpen your bargaining skills, ensuring you secure the best possible terms and conditions.
  • Integration Expertise: They guide you through the post-merger integration process, ensuring smooth operational and cultural alignment.

An outsourced CFO also brings a wealth of experience and insights that can significantly enhance your deal outcomes:

  • Market Intelligence: They possess an intimate understanding of industry trends, competitor landscapes, and potential synergies, enabling you to identify and capitalise on the right opportunities.
  • Relationship Network: They have established relationships with key players in the M&A ecosystem, giving you access to a wider pool of potential partners and investors.
  • Objectivity and Credibility: They provide a neutral perspective, free from internal biases and emotional attachments, ensuring sound decision-making.
  • Deal Momentum: They inject pace and efficiency into the M&A process, ensuring smooth execution and timely closure.

How to find the right CFO?

Choosing the right CFO is akin to finding the perfect dance partner – you need someone who complements your strengths, anticipates your moves, and guides you with grace and confidence. Look for advisors who:

  • Possess deep industry expertise: They should understand the nuances of your sector and the specific challenges and opportunities it presents.
  • Demonstrate a proven track record: Seek advisors with a history of successful M&A transactions, preferably in your industry or size range.
  • Offer a collaborative approach: Choose advisors who value open communication, transparency, and a shared decision-making process.
  • Align with your company culture: Ensure their values and working style mesh seamlessly with your own for a harmonious and productive partnership.

Engaging an outsourced CFO for your M&A is an investment, not an expense. Their expertise can significantly enhance your deal outcomes, mitigate risks, and unlock hidden value.

Need advice on M&As? We can help. Keeping Company can support your business through the M&A process, getting you the very best outcome. Contact us today.


At Keeping Company, we’re not just accountants, we’re business people too. With our counsel, your business can reach its full potential. 

We have a team of experts; Cloud Accountants, Business Advisors, Finance Specialists working together and ready to help, contact us today.

1300 533 787

service@keepingcompany.com.au

For all media enquires please contact Tracy Miller, CMO, Keeping Company 0414 898 452.

The material and contents provided in this publication are informative in nature only. It is not intended to be advice and you should not act specifically on the basis of this information alone. If expert assistance is required, professional advice should be obtained.